Demand Generation & Digital Marketing Manager

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Novi Sad/Belgrade, SRB

About us

Since 2012, Sixsentix has accelerated innovation through expert software testing and quality assurance services. We provide fast, cutting-edge testing solutions by combining AI-driven automation, proven practices, and deep domain expertise. Our mission is simple: stop bugs from becoming business problems and protect companies from the real cost of poor software quality.

Our culture shapes how we collaborate and support each other. It shows up in our everyday work: we run on grit, ownership, trust, and team spirit. We break limits and continuously improve through challenging the status quo in order to make an impact together.

About the role

As a Demand Generation and Digital Marketing Manager, you will own the planning, execution, and optimization of integrated B2B marketing initiatives across inbound, outbound, digital, account-based marketing, and organic channels.

Reporting to the Head of Marketing, you will work closely with Sales, subject matter experts, and cross-functional stakeholders to turn commercial and go-to-market priorities into campaigns that generate qualified demand and contribute to marketing-sourced pipeline.

This is a hands-on role for someone who combines strategic thinking, strong execution, and a data-driven approach to continuously improve campaign performance and digital conversion.

We are a match if you have:

  • 3–5 years of experience in demand generation, digital marketing, growth marketing, or a similar role, with previous ownership of demand generation initiatives
  • Experience in B2B marketing; technology, IT services, or professional services experience is a strong advantage
  • Proven experience with integrated campaigns across inbound, outbound, paid, organic, and account-based marketing
  • Strong hands-on expertise with LinkedIn Campaign Manager, Google Ads, Meta Ads, and Google Analytics 4
  • Good understanding of Account Based Marketing, audience segmentation, target-account selection, testing, and campaign optimization
  • Experience with lead-generation programs, landing pages, website-related marketing activities, and conversion optimization
  • Strong analytical skills and experience measuring campaign, funnel, and marketing-qualified pipeline performance
  • Strong collaboration and project management skills, with experience working closely with Sales and cross-functional stakeholders
  • Familiarity with CMS platforms such as WordPress and CRM or marketing automation tools is a plus
  • Fluent English, both written and spoken

What you’ll do:

  • Own integrated B2B marketing campaigns across inbound, outbound, digital, Account Based Marketing, and organic channels
  • Translate commercial and GTM priorities into campaign plans with clear audiences, propositions, channels, budgets, timelines, and KPIs
  • Lead campaign execution end to end, coordinating Marketing, Sales, subject matter experts, and external partners
  • Own Account Based Marketing and outbound execution, including segmentation, target-account selection, outreach sequences, testing, and optimization
  • Manage paid and inbound marketing across LinkedIn, Google Ads, Meta, landing pages, and lead-generation programs
  • Own organic social media planning and execution
  • Define campaign content requirements and work closely with the Sales Enablement & Content Manager, who owns content development and delivery
  • Own market, customer, competitor, and industry research and translate insights into marketing initiatives
  • Drive A/B testing, CRO, and continuous campaign optimization based on performance data
  • Collaborate closely with Sales on campaign activation, lead qualification, handover, and follow-up
  • Coordinate website administration and development improvements, working with Design on UX/UI and Content on website messaging
  • Own campaign and channel performance reporting, providing insights on funnel performance and marketing-qualified pipeline contribution

Here’s what you can expect:

  • Hybrid work model with flexibility tailored to your needs
  • Individual budget for professional development and access to L&D platforms
  • 15 days of fully paid sick leave (including 3 days without a doctor’s note)
  • Private health and 24/7 accident insurance
  • Benefits package for new parents
  • Loyalty program
  • Disciplines where you can contribute to strategic initiatives locally
  • International career opportunities across 6 global locations
  • Extra vacation days plus company days off for Christmas Holidays
  • Tailored team events and team buildings

We look forward to receiving your electronic application (CV, reference letters, etc.) by email to careers.rs@sixsentix.com
Find more information about Sixsentix on www.sixsentix.com

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Novi Sad/Belgrade, SRB